Media
The CVM Marketing and Communications office assists with external media requests and produces content for CVM clients.
For External Media
Reporters and outlets looking to film at our college, or to speak to CVM expert sources, email Lauren Roberts, or reach out to Cornell University's Media Relations team.
For Internal Clients
- To request help with news stories, graphics or photography, fill out our MarCom project form.
- To place an announcement in CVM Essentials, fill out our Essentials requisition form.
- To get help editing the CVM website, submit a web support request ticket.
- For CVM branding, logos and templates, visit our brand site.
- Refer to our CVM Editorial Style Guide (intranet) to align your communications appropriately.
- For our rules on AI-generated imagery, please adhere to the guidelines below from the university's brand site:
- AI tools may be used to create or modify design, photo, video, and audio assets only when such use does not misrepresent reality or compromise the integrity of assets from this collection.
- AI must not be used to fabricate imagery, audio, or video that could reasonably be interpreted as authentic or original documentary content. The creation or alteration of real or fictitious individuals, objects, or events in a manner that misrepresents reality is prohibited.
- AI-generated assets — including photos, video, audio, or design elements such as graphics or animations—must be clearly labeled and identified as created using generative AI.
- AI-based enhancements or edits (such as color correction, cleanup, or minor adjustments) are permitted provided they do not alter the original intent, meaning, or editorial context of the asset, or introduce new content or significance.
- The user is responsible for ensuring appropriate use, clear disclosure, and compliance with this protocol in all AI-assisted content.
Our Channels
Social Media
News Roundup
Subscribe and receive a biweekly roundup of our major news stories directly in your inbox.
Read, Listen and Watch
Publications
Annual Report
This annual publication tracks and reports the college's progress towards its strategic priorities.
CatWatch
Paying subscribers receive issues on cat health and wellbeing.
DogWatch
Paying subscribers receive issues on dog health and wellbeing.
eVets
A quarterly publication for our veterinary alumni.
Partners in Animal Health
A newsletter for hospital clients and pet owners.
Strategic Plan
The college's vision for the next four years, and past issues.
Wildlife Health Update
A newsletter focused on wildlife health and One Health-related research, programs and stories from the field.
Zweig Newscapsules
A bi-annual newsletter focused on equine research and health.
Our Team
Melanie Greaver Cordova, PhD
Director of Communications and Client Relations
- Manages marketing and communications campaigns for the college, particularly around service and care, including internal and external communications, client relations, website maintenance, metrics and general marketing project management.
Carol Jennings
Multimedia Producer
- Create multimedia content
- Develop, produce, direct and edit videos
- Photography
Tyler Poole
Assistant Director of Brand & Creative
- Branding guidance and development
- Marketing plans
- Digital Tools & AI
- Art direction
- Graphic design
- CU View digital screen management
Lauren Roberts
Director of Communications
- Executive editor of 'Scopes
- CVM homepage edits and design
- Web user experience and governance
- Write and edit college news
- Manage freelance editorial contributors
Elodie Smith, PhD
Director of Digital Communications
- Writer and content strategist, communicate to internal and external audiences, web design and UX