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Marketing and Communications

Our department promotes the college's excellence in research, teaching and care through multi-platform storytelling and marketing. We provide editorial, creative, media and marketing support to the college; produce news and publications; develop content for social media (Facebook, Twitter, Instagram, LinkedIn and YouTube); and place our experts and research in media outlets.

For all marketing and communications requests, fill out our requisition form

For media service requests, email Amy S. Li.

For CVM branding, logos and templates, visit our brand site.

Meet our team

Melanie Greaver Cordova head shot

Melanie Greaver Cordova
Director of Communications and Client Relations

  • Manages marketing and communications efforts for the Animal Health Diagnostic Center and Cornell University Hospital for Animals, including internal and external communications, client relations, website maintenance, metrics and general marketing project management.

eileen cunningham head shot

Eileen Cunningham
Marketing & Communications Executive Assistant

  • Administrative support for Marketing & Communications Department
  • Liaison with vendors and collaborative partners
  • Event and travel planning and management

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Carol Jennings
Multimedia Producer

  • Create multimedia content
  • Develop, produce, direct and edit videos
  • Photography

Len Johnson head shot

Len Johnson
Assistant Dean for Marketing and Communications

  • Leads the comprehensive marketing and communications strategy for the college
  • Oversees internal and external communications efforts
  • Initiates and manages market research initiatives
  • Develops and maintains database and measurement tools to assess effectiveness of marketing activities.

Amy S. Li

Amy S. Li
External Relations Specialist

  • Development and implementation of social and new media strategies for the college, including oversight and management of all college social media accounts
  • Management of media relations with veterinary and other trade-related press
  • Copy editing and multimedia content creation/development for the college website
  • Support for media/PR/training for college faculty and staff

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Tyler Poole
Assistant Director of Brand & Creative

  • Branding guidance and development
  • Art direction 
  • Graphic design
  • CU View digital screen management

Lauren Roberts head shot

Lauren Roberts
Director of Communications

  • Executive editor of 'Scopes
  • CVM homepage edits and design
  • Web user experience and governance
  • Write and edit college news 
  • Manage freelance editorial contributors

Elodie Smith headshot

Elodie Smith
Digital Communications Specialist

  • CVM internal communications
  • Lead staff writer
  • Web design and UX